Healthy Living > Nutrition & Physical Activity > Obesity > Balance Energy In, Energy Out.
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The time for Keystone Kids to live healthier is now.
 
Ways to live healthier:
 
Recent reports show that obesity has risen in Pennsylvania at an epidemic rate during the past 20 years. One study of Pennsylvania youth found that nearly 18% were overweight, a figure higher than the national average. To find out more see the Pennsylvania Assessment of Overweight Children and Youth Report and PA Healthy Kids: Pennsylvania's Strategy For Balancing Nutrition & Exercise In Kids .
 
Attributing to obesity over the years, an increasing number of food choices have been offered to children in schools outside of the school meals programs. These so-called "competitive foods" are often low in nutrient density and may affect the viability of the school meals programs. While federal regulations require school meals to meet nutrient standards and the Dietary Guidelines, the extent of federal regulation of competitive foods is minimal. To read about information on competitive foods the Assessment of Competitive Foods Sold in Pennsylvania High Schools Report is available.Click here to view.
 
The Balance Campaign
To view the TV spot to the right you will need to have the latest Quicktime Player. To download the Quicktime Player click here.
 
Goals & Target:
  • To raise awareness among kids ages 6-11 that they can grow strong and healthy
  • To educate kids about making healthy food choices.
  • To encourage kids to become physically active everyday
Air Date:
  • September 2006 – January 2007
Geography:
  • State of Pennsylvania -- Deliver the message statewide